SJON™ (pronounced shown) is a subsidiary company of a popular eyeglass store in Iceland, Gleraugnaverslunin Glaesibae [GG]. GG has been providing Icelandic customers with the finest quality eyeglass frames and sunglasses on the market for five years, and is located in the center of Reykjavik, the capital city of Iceland. SJON Eyewear entered the US market four years ago and is one of the fastest growing Eyewear Companies in the USA.
In 2013 GG joined forces with Icelandic designers to design their own frames under the label SJON™ with the intention of selling and marketing its products outside of Iceland. Colorado in the United States was chosen as the first area for expansion. The primary reason for choosing Colorado as the first market is because Icelandair, Iceland’s largest commercial airline began flying direct from Iceland to Denver in 2012, increasing people’s awareness and interest in Iceland and Icelandic products.
Today SJON™ Eyewear is represented in hundreds of eyewear stores across the United States. We will continue to design high quality, high fashion eyewear at low prices.